Our words matter. I keep seeing this one thing that is killing our chances of truly connecting with our clients over and over again. It's spreading like a virus through our profession, and it's probably going unnoticed by the people propagating it. It's your vocabulary, and it isn't impressing the right people.
I love a well developed lexicon, so please don't misunderstand me. This is written from the perspective of the people who are trying to decide if they want to work with us (most likely for many years on a project) or not. Many times we just never get that chance because of the words we use when we give our first impressions. The following is based upon my experience.
The latest ArchiTalks post idea was to write about our favorite place. That could be taken so many ways. Favorite architectural place? Favorite place for what activity? Favorite normal place or favorite place that I've only been once? Maybe it's my favorite place I've been to many times because I like it so much... I guess I'll have to pick one because I have all of these types of places zipping through my brain right now. Decisions, decisions.
I recently took to Twitter and shared a story about a visit to an architectural project I worked on with a photographer who will be shooting the project when it's complete. It was a great experience and I though I'd try a new way of sharing my story on Twitter instead of my blog. I spewed the entire thing out and a few salient tweets were retweeted out by some of my followers and friends. But I think it's better when there's context and seen as a whole, so I took all the pieces and put them into one larger story using Storify.
Here it is presented in its entirety.
- Making Things
- Archispeak Podcast
- Inspiring People
- Weekly Photo
- Getting Better
- Mountain Biking