Recently /

Blog
Prince

Our words matter. I keep seeing this one thing that is killing our chances of truly connecting with our clients over and over again. It's spreading like a virus through our profession, and it's probably going unnoticed by the people propagating it. It's your vocabulary, and it isn't impressing the right people.

I love a well developed lexicon, so please don't misunderstand me. This is written from the perspective of the people who are trying to decide if they want to work with us (most likely for many years on a project) or not. Many times we just never get that chance because of the words we use when we give our first impressions. The following is based upon my experience. 

On Twitter /