Our words matter. I keep seeing this one thing that is killing our chances of truly connecting with our clients over and over again. It's spreading like a virus through our profession, and it's probably going unnoticed by the people propagating it. It's your vocabulary, and it isn't impressing the right people.
I love a well developed lexicon, so please don't misunderstand me. This is written from the perspective of the people who are trying to decide if they want to work with us (most likely for many years on a project) or not. Many times we just never get that chance because of the words we use when we give our first impressions. The following is based upon my experience.
- Making Things
- Archispeak Podcast
- Inspiring People
- Weekly Photo
- Getting Better
- Mountain Biking
- soulcraft project
On Twitter /
Troxelmar climbing team is sweating it out today. @ Hangar 18 Indoor Rock Climbing! https://t.co/QaaNozwwWP
Extended glulam beams, living screen walls, water cisterns. What a nice school this will be. https://t.co/EHYUPbptoB
It feels good to see a project almost completed. It's been going so fast. Opening early August.… https://t.co/s0wrhiLEAp
Lime structures https://t.co/JGghi6nLYx
It's not too often you get to see such a perfect scene of a buck in velvet crossing the Virgin… https://t.co/3ZqeiklFGJ
Feels like 111°. Ok then. https://t.co/Sp7kLGS8Ix