""Insert Meaningful Design Story Here"" / by Evan Troxel

I think they left the "Meaningful Design Story" slide in by mistake, or maybe they're just trying to convince us/the courts that they really have one. Certain colleagues in design school used to talk like this all the time. We have a running joke in our office that goes something like this: 

"My design is based on nature..."

The teachers I respected called those people on their bullshit.

(via Loop Insight)