Sullivan nod / by Evan Troxel

I love this kind of stuff.

bestofwikipedia:

The Sullivan nod is a theoretical sales technique used to create a subconscious suggestion to a customer to purchase one particular item out of a list of like items. It is used most frequently by bartenders and waiters when reciting lists of items (such as alcohol or wine) in the hopes of getting the customer to select a particular brand. (via sleevia)